No matter the flavor, Dodge Dart drills a bulls-eye

By MALCOLM GUNN

WHEELBASE MEDIA

It’s easy to remember the car stars of the musclecar era, but it’s also easy to forget where they came from: usually much less glamorous modes of transportation.

Today, it’s the high-performance cars that everyone remembers, but, then again, that’s why car companies built them: brand image. And it worked like a charm.

Dodge was, and still is, Chrysler’s performance brand. It was the Dart, the Charger and the Super Bee then, and the Viper, Challenger and Charger SRT8 today. (more…)